Progresso Reimagines Soup as Candy
General Mills has unveiled a quirky new way to enjoy its classic Chicken Noodle Soup: in candy form. Progresso Soup Drops combine the comforting flavors of broth, chicken, noodles, vegetables, and parsley into hard candy resembling lemon drops. Branded as “soup you can suck on,” this limited-edition treat is available on Progresso’s website each Thursday throughout the month.“Nothing is as comforting as chicken noodle soup when you’re unwell, so why stop at the soup bowl? We’ve packed those beloved flavors into a fun candy that you can enjoy anywhere,” said MC Comings, vice president of Progresso.Social media has enabled brands to experiment with offbeat, limited-time products to boost awareness. Progresso joins other companies in pushing boundaries, such as Kraft Heinz’s Mac & Cheese ice cream or its Grey Poupon-infused wine collaboration.Ragu Turns Up the Heat with Spicy Sauces
Ragu is tapping into the growing demand for spicy foods by teaming up with the popular YouTube series Hot Ones. The brand’s new Ragu Hot Ones Heat Pack features three pasta sauces with escalating levels of heat: Fiery Garlic (Hot), Chipotle Blaze (Hotter), and Chile Inferno (Hottest).Megan Frank, senior VP of marketing at Mizkan America, emphasized the partnership's bold flavor innovation. “This collaboration combines our commitment to quality sauces with the expertise of a leader in heat.”Spicy products have surged in popularity, especially among Gen Z, over half of whom identify as hot sauce enthusiasts. The trend has inspired brands like Kraft Heinz, PepsiCo, and Tajín to introduce heat-focused offerings, with no signs of slowing down.Cheez-It Serves Up Pizza-Inspired Flavors
Cheez-It has introduced two new flavors inspired by classic pizza varieties: Snap’d Extra Crunchy Margherita Pizza and Duoz Pesto + Mozzarella. The Margherita flavor combines tomato, basil, olive oil, and mozzarella notes, while the Pesto option features green herbs, Italian cheeses, and garlic.The billion-dollar Cheez-It brand is a strategic focus for Kellanova as it seeks to expand its dominance in the snacking market. CEO Steve Cahillane has emphasized innovation, from introducing new formats like Puff’d and Snap’d to launching collaborations with Hidden Valley Ranch and viral TikTok-inspired flavors like smoked cheeses.Cheez-It’s pizza-inspired creations are part of a broader trend, following the enduring success of Pizza-flavored Pringles since their 1999 debut. The new products will roll out nationwide by March.
General Mills has unveiled a quirky new way to enjoy its classic Chicken Noodle Soup: in candy form. Progresso Soup Drops combine the comforting flavors of broth, chicken, noodles, vegetables, and parsley into hard candy resembling lemon drops. Branded as “soup you can suck on,” this limited-edition treat is available on Progresso’s website each Thursday throughout the month.“Nothing is as comforting as chicken noodle soup when you’re unwell, so why stop at the soup bowl? We’ve packed those beloved flavors into a fun candy that you can enjoy anywhere,” said MC Comings, vice president of Progresso.Social media has enabled brands to experiment with offbeat, limited-time products to boost awareness. Progresso joins other companies in pushing boundaries, such as Kraft Heinz’s Mac & Cheese ice cream or its Grey Poupon-infused wine collaboration.Ragu Turns Up the Heat with Spicy Sauces
Ragu is tapping into the growing demand for spicy foods by teaming up with the popular YouTube series Hot Ones. The brand’s new Ragu Hot Ones Heat Pack features three pasta sauces with escalating levels of heat: Fiery Garlic (Hot), Chipotle Blaze (Hotter), and Chile Inferno (Hottest).Megan Frank, senior VP of marketing at Mizkan America, emphasized the partnership's bold flavor innovation. “This collaboration combines our commitment to quality sauces with the expertise of a leader in heat.”Spicy products have surged in popularity, especially among Gen Z, over half of whom identify as hot sauce enthusiasts. The trend has inspired brands like Kraft Heinz, PepsiCo, and Tajín to introduce heat-focused offerings, with no signs of slowing down.Cheez-It Serves Up Pizza-Inspired Flavors
Cheez-It has introduced two new flavors inspired by classic pizza varieties: Snap’d Extra Crunchy Margherita Pizza and Duoz Pesto + Mozzarella. The Margherita flavor combines tomato, basil, olive oil, and mozzarella notes, while the Pesto option features green herbs, Italian cheeses, and garlic.The billion-dollar Cheez-It brand is a strategic focus for Kellanova as it seeks to expand its dominance in the snacking market. CEO Steve Cahillane has emphasized innovation, from introducing new formats like Puff’d and Snap’d to launching collaborations with Hidden Valley Ranch and viral TikTok-inspired flavors like smoked cheeses.Cheez-It’s pizza-inspired creations are part of a broader trend, following the enduring success of Pizza-flavored Pringles since their 1999 debut. The new products will roll out nationwide by March.
