"Snack wraps xx.xx.2025," McDonald’s cryptically announced, sparking excitement across social media.Social Media Campaigns Lead the Way
Huin later shared his thoughts on the impact of social media, emphasizing that the posts and petitions from fans were instrumental in the decision-making process.
“If you ever wonder if your posts here matter, let me tell you—they absolutely do,” he wrote. “Your countless tweets, requests, and petitions were the driving force behind this decision. You won, Snack Wrap fans. Thank you.”
Huin revealed that Snack Wraps were “by far” the most requested item in McDonald’s history, becoming a staple topic in company meetings and strategy discussions. "Twitter, and now X, had a gigantic impact. Snack Wrap fans, this is your victory," he added.A Modern Twist on a Classic
While fans are thrilled, the returning Snack Wraps won’t be an exact replica of the 2016 version. Instead of the original chicken tenders, the wraps will be revamped using McDonald’s current McCrispy chicken platform, which is featured in its popular sandwich lineup.
The wraps are expected to blend nostalgia with a modern twist, giving loyal fans and new customers alike something to look forward to when they debut in 2025.McDonald’s decision to revive Snack Wraps highlights the power of social media in shaping corporate decisions. Years of fan-led campaigns on Twitter/X have resulted in the return of a menu favorite, demonstrating how customer voices can make a difference.
Huin later shared his thoughts on the impact of social media, emphasizing that the posts and petitions from fans were instrumental in the decision-making process.
“If you ever wonder if your posts here matter, let me tell you—they absolutely do,” he wrote. “Your countless tweets, requests, and petitions were the driving force behind this decision. You won, Snack Wrap fans. Thank you.”Huin revealed that Snack Wraps were “by far” the most requested item in McDonald’s history, becoming a staple topic in company meetings and strategy discussions. "Twitter, and now X, had a gigantic impact. Snack Wrap fans, this is your victory," he added.A Modern Twist on a ClassicWhile fans are thrilled, the returning Snack Wraps won’t be an exact replica of the 2016 version. Instead of the original chicken tenders, the wraps will be revamped using McDonald’s current McCrispy chicken platform, which is featured in its popular sandwich lineup.
The wraps are expected to blend nostalgia with a modern twist, giving loyal fans and new customers alike something to look forward to when they debut in 2025.McDonald’s decision to revive Snack Wraps highlights the power of social media in shaping corporate decisions. Years of fan-led campaigns on Twitter/X have resulted in the return of a menu favorite, demonstrating how customer voices can make a difference.
